Hollister has officially reopened its doors at Midsummer Place, with the American fashion brand opening a new outlet in the Milton Keynes-based shopping centre.

Now located in a new location next to the LEGO Store, the upgraded Hollister offers a new look in a new, expanded unit designed to showcase a wider range of clothing, accessories and lifestyle items.

Hollister has had a branch in Milton Keynes’ Midsummer Place shopping centre since 2009, though this will see it move from the location that it first moved into when it arrived at the shopping centre.

Simon Martin, Centre Manager at Midsummer Place, said, “The opening of the new-look Hollister marks another exciting milestone in our transformation. It’s a brand that has resonated with our shoppers for years, and their decision to reinvest in a larger and better suited location reflects their confidence in Midsummer Place as the prime retail destination in Milton Keynes. The centre is evolving fast, and Hollister’s new home is a fantastic addition.”

The relaunch follows a wave of new additions to the centre that are reshaping the visitor experience. Lane7—a brand new bowling and gaming venue—opened earlier this year, with the shopping centre reporting it was attracting new audiences and driving up footfall.

This momentum followed the arrival of the brand-new Sports Direct and the ultra-stylish, aspirational Flannels store, both of which have strengthened the centre’s fashion and sportswear credentials.

Looking ahead, Scandinavian interiors brand Søstrene Grene is set to open its doors soon, joining an already impressive line-up of retailers and bringing even more unique choice to shoppers. Food lovers can also look forward to exciting new eateries, including Popeyes and Smoke & Pepper, further enriching the centre’s growing food and drink scene.

Plans are also already underway for the redevelopment of Oak Court, with further announcements expected later this year as the centre continues to invest in its future.